CAMBRIDGE, OH – Wendy’s has made another bold marketing move in its home state of Ohio, placing eye-catching billboards directly above a McDonald’s location. Known for their edgy social media presence, Wendy’s has taken their competitive spirit to new heights, literally. The first billboard, spotted by Genoriggsriley, reads, “Don’t make a McStake, we’ll see you […]. Perhaps Wendy’s should start selling roasted meals because they’re so good at doing it! Rivalries between fast food chains often birth really amusing moments where they troll each other in the advertisements. Wendy’s and McDonald’s are no different. In the past, the two have traded barbs to prove who’s more superior. And now, the latest Wendy’s ad has taken another pot shot at.
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Wendy’s has taken their trolling of McDonald’s up a notch and it’s going viral. It’s worth noting that Wendy’s is the underdog in this battle, and always has been. For example, looking at annual revenue, McDonald’s is the second-largest Fast Food brand in the U.S. under Starbucks in 2024. Wendy’s is the 12th largest on that same chart according to BrandDirectory.com. When you’re the underdog.. Wendy’s recently “reinvented” its French fry and claims the starchy side is better than McDonald’s in a new OOH ad campaign running on billboards across Chicago. Notable targeting around McDee’s HQ and Rock N Roll McDee’s in Chicago! How’d you like to come to work everyday looking at that? message for Wrapify “We know customers deserve better than the cold, soggy fries they.